Company is discontinuing its jerky line.
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Beyond IV products feature 60% less saturated fat and 20% less sodium than previous versions.
US retail and foodservice sales fall 31% during the third quarter.
Company plans to reduce its ‘non-production’ workforce by 19%.
Volume of product sold plummets 24% on weak demand.
Volume of product sold in the first quarter fell 7.3%.
Attendees sought to pair excitement with authenticity.